Why do women put perfume on their wrists?

When we pass through the cosmetics counters of department stores, we see women applying perfume to their wrists and then sniffing intently. Why not on their fingers? The back of their hands? Their arms? Their underarms? What do they know that men don't know?

A cursory poll of some females indicated that most of them had no idea why they put perfume on their wristd. But there is a method to their madness. Irene L Malbin, of the Cosmetic, Toiletry and Fragrance Association, explains:

'Women put perfume on their wrists because there is a pulse point there. Pulse points are located wherever the pulse of the heartbeat is closest to the surface of the skin. The heat generated by the pulse point will intensify a perfume's impact.'

Malbin lists other pulse point: behind the ears, the nape of the neck, the bosom, the crook of the elbows, behind the knees and at the ankles. Obviously, it is easier for a consumer to apply perfume to the wrist than the back of the knee.

All of this makes perfect sense. But then why don;t men apply cplogne to their wrist? Or do they?